Create an app for Brooklyn Botanical Garden in NYC that targets Gen Z.
OVERVIEW
Plnatpal is aimed at Gen Z as the target users, with the goal of attracting more visits to the botanical garden and increasing their interest in plants and garden through fun features.
DURATION
8 weeks
ADVISORS
Livia Ito,
Chatdalin Sinthorn
TEAM
Jane Cho
MY ROLE
UI design
Prototyping
Problem 🤔
“The majority of visitors to the botanical garden are middle-aged people rather than teenagers or Gen Z.”
Solution 💡
Make an app that offers exciting features to enhance interest in the plants and botanical garden for Gen Z users.
Persona
SITEMAP
PROTOTYPE
Home screen
On the main screen, users can check the events by flipping the cards and get information about the plants that are blooming in the botanical garden.
Make own bouquet
Photos of plants taken by users in the garden are converted into an illustration style to make a bouquet, and after making the bouquet, users can save the image or share it with a friend as a gift.
Plant scanning
When users capture the plant on the camera, the name of the plant pops up with a 3D text that users can feel more interested and memorable. They can get further information about the plant by clicking the folder icon.
Plant hunt game
A plant hunt game feature where users either can take a personality plant type quiz or find today’s plant. Users find their matched plant in the botanical garden.
During the hunt game, users can get the hint. The map shows the plants that the users had looked at. If users find out the plant, they can take a picture of it to get an answer.
3 Brand Traits
Friendly
Playful
Bright
